Posted by: Jim Cicconi on November 8, 2012 at 2:41 pm
As most observers are aware, Apple’s FaceTime application is currently enabled on AT&T’s popular Mobile Share plan as well as on Wi-Fi, though not at this time on our other billing plans. This approach has raised questions and some concerns. We decided to take this cautious approach for important reasons. AT&T has by far more iPhones on our network than any other carrier. We’re proud of this fact and the confidence our customers have in us. But it also means that when Apple rolls out new services or changes, as it did in iOS 6, it can have a much greater, and more immediate, impact on AT&T’s network than is the case with carriers who have far fewer iPhone users.
In this instance, with the FaceTime app already preloaded on tens of millions of AT&T customers’ iPhones, there was no way for our engineers to effectively model usage, and thus to assess network impact. It is for this reason that we took a more cautious approach toward the app. To do otherwise might have risked an adverse impact on the services our customers expect – voice quality in particular – if usage of FaceTime exceeded expectations. And this is important for all our customers regardless of which smartphone they may use.
In the meantime, we are announcing today that we will support FaceTime, not only on our Mobile Share plans, but also on all of our tiered data plans with an LTE device. We expect to roll out this functionality over the next 8-10 weeks. In addition, we are informing our deaf and hard of hearing customers that, as of October 26, we began rolling out several new billing plans designed to allow them to make use of FaceTime. This is part of our ongoing commitment to our customers with disabilities, and it’s a commitment which is very important to us.
We will continue to gather and assess the network data on this issue over the next few months and anticipate that we will be able to expand the availability of FaceTime to our customers on other billing plans in the near future.